Strategic creative for the public sector

Overview

Mission-aligned creative for federal agencies.

PILLAR Creative LLC works with government teams to create clear, mission-aligned messaging and high-impact creative. We specialize in helping agencies communicate complex ideas with clarity and precision, whether supporting outreach campaigns, digital modernization, or stakeholder engagement.

Our capabilities, compliance credentials, and downloadable documentation are provided below for easy reference by federal contracting officers, program managers, and small business specialists.

Small Business

Self-certified under applicable SBA size standards. Actively registered to do business with the federal government through SAM.gov.

Set-Aside Status

Not currently certified under SBA 8(a), HUBZone, WOSB, or other set-aside programs. State and local certifications available upon request.

Disaster Response

Listed in the SAM Disaster Response Registry, signaling readiness for emergency and disaster relief communications support.

Company Identifiers

• Legal NamePILLAR Creative LLC
• Business TypeSole Proprietorship; For-Profit Small Business
• UEIV722RBK7DRT8
• CAGE Code13L30
• Congressional DistrictVirginia 08
• LocationArlington, VA (National Capital Region)
• VerifySAM Profile · DSBS Listing

Core Capabilities

Full-spectrum communications and creative services.

Aligned with the needs of federal agencies seeking to inform, engage, and inspire their audiences. Each capability maps to relevant NAICS codes and reflects deep industry expertise.

Strategic Communications & Branding

End-to-end branding and messaging strategy including brand identity design, visual systems, style guides, naming, taglines, and comprehensive brand audits, so government programs communicate with clarity and consistency across every channel.

Marketing Campaigns & Public Outreach

Multi-channel marketing and public awareness campaigns including communications planning, audience segmentation, message mapping, and execution across digital, print, and social media.

Content Creation & Creative Media

High-quality content development and storytelling including copywriting for web and print, social media content, video and podcast production, speechwriting, and thought leadership content.

Web & Digital Solutions

Full-service web design and development geared toward user experience and accessibility. Section 508-compliant content, UI/UX design, SEO optimization, email marketing automation, and paid digital advertising.

Advocacy & Stakeholder Engagement

Communications support for agency campaigns, grant proposal writing, and stakeholder advocacy initiatives. Donor engagement materials, case-for-support documents, and grassroots advocacy toolkits.

Event Communications & Experiences

End-to-end creative support for government events, conferences, and outreach programs. Event branding, program scripting, presentation coaching, hybrid event strategy, and on-site management.

Past Performance

Relevant experience.

PILLAR Creative LLC offers a strong record of performance with mission-driven organizations that operate under constraints and scrutiny similar to federal agencies. While newly active in the federal contracting space, our leadership has delivered multi-year, cross-disciplinary creative strategy and execution for national and global clients.

Bread for the World

PILLAR serves as agency of record delivering a full-spectrum annual communications program for this national anti-hunger advocacy organization. Services include strategic communications, brand-aligned design, earned media strategy, organic social media management, content production and writing, and cross-channel project management.

• ScopeAnnual integrated communications, creative direction, earned media, social media, content production, project management
• Value$340,219/yr
• RelevanceIntegrated policy communications and advocacy

Center for Public Justice

Led a comprehensive audience research and messaging strategy engagement for CPJ's Keeping Families Together campaign. Delivered a faith-rooted messaging framework, content creation toolkit, multi-channel amplification plan, social listening and influencer analysis, spokesperson training, and a live monitoring dashboard.

• ScopeAudience research, messaging framework, content toolkit, amplification plan, social listening, training, monitoring dashboard
• Value$49,507
• RelevanceAudience research, advocacy communications, and faith-community engagement

Teach One Reach One

Executed a full modernization of the organization's website, including re-platforming, accessibility (508-style) updates, multilingual functionality, UX redesign, SEO-focused content strategy, and a branding refresh.

• ScopeWebsite overhaul, re-platforming, accessibility updates, multilingual UX, SEO content strategy, branding refresh
• Value$47,475
• RelevanceFederal digital modernization and accessibility mandates

Three Roots International

Created the organization's top-line messaging platform and communications plan, followed by ongoing execution including a donor email drip series, suite of impact proposals, and board retreat facilitation. Deliverables included leadership interviews, value proposition mapping, audience segmentation, and narrative strategy.

• ScopeMessaging platform, communications plan, donor email series, impact proposals, board retreat facilitation
• Value$25,000
• RelevanceInternal alignment and external visibility transformation

The Family Room

Conducted a comprehensive communications audit including data analysis, stakeholder interviews, and messaging evaluation, followed by development of a top-line messaging framework, story gathering guidelines, and a complete rebrand of the monthly donor program with naming, visual lockups, and messaging toolkit.

• ScopeCommunications audit, messaging framework, story guidelines, donor program rebrand, messaging toolkit
• Value$12,540
• RelevancePublic awareness campaigns in health and family services

Flourish Fund

Produced an investor-focused print and digital prospectus serving as the centerpiece of a multi-year capital initiative. Included strategic direction, narrative framing, designer management, and branded collateral development.

• ScopeStrategic direction, narrative framing, prospectus design, branded collateral
• Value$5,550
• RelevanceStakeholder engagement deliverables

World Hope International

PILLAR provides multi-channel communications for this global health and development organization, including storytelling, organic social media management, design production, and email marketing.

• ScopeMulti-channel communications, storytelling, organic social media, design production, email marketing
• Value$5,500/mo
• RelevanceNonprofit communications across channels

Beyond the Square

Provided social media strategy and management on a monthly retainer for a regional wellness travel brand. Services included content planning, editing, scheduling, community engagement, monthly analytics reporting, and brand voice development.

• ScopeSocial media strategy and management, content planning, community engagement, analytics, brand voice
• Value$4,000/mo
• RelevanceDigital outreach and brand management

Additional references available on request.

Federal Readiness

PILLAR is fully equipped to serve as a prime contractor on creative, strategic, and communications projects. We have experience managing subcontracting teams, aligning with complex stakeholder needs, and delivering high-impact work under deadline. For technical scopes beyond our specialization, we collaborate with vetted, values-aligned small businesses including VOSB, WOSB, and HUBZone vendors to deliver complete solutions.

NAICS & PSC Codes

Classification codes.

For the convenience of procurement officials, PILLAR's NAICS and PSC codes are listed below. All codes are included in our SAM.gov registration. PILLAR qualifies as a Small Business for each listed NAICS based on SBA size standards.

NAICS Codes

• 541810Advertising Agencies (Primary)
• 541430Graphic Design Services
• 541511Custom Computer Programming Services
• 541512Computer Systems Design Services
• 541613Marketing Consulting Services
• 541820Public Relations Agencies
• 541860Direct Mail Advertising
• 541890Other Services Related to Advertising
• 541910Marketing Research and Public Opinion Polling
• 541921Photography Services
• 561920Convention and Trade Show Organizers

PSC Codes

• R426Professional Communications Support
• R701Management Advertising Services
• R408Program Management/Support
• R410Program Evaluation/Development
• R422Market Research/Public Opinion Analysis
• R499Professional Support, Other
• R699Administrative Support, Other
• B513Special Studies/Analysis, Feasibility

All codes reflect current SAM.gov registration as of July 2026.

Compliance & Readiness

Fully registered. Procurement ready.

Federal agencies require vendors who are fully compliant and operationally prepared from day one. PILLAR meets that standard.

SAM Registration & Core Data

Fully registered and active in SAM.gov, with all Representations and Certifications (FAR 52.212-3) current and publicly accessible. UEI V722RBK7DRT8 and CAGE Code 13L30 confirm eligibility to receive federal contract awards and purchase orders.

Representations & Certifications

SAM profile includes up-to-date Reps & Certs, affirming compliance with relevant FAR provisions including trade agreements, equal opportunity, Buy American provisions, and small business representations.

Information Security & Accessibility

Work is unclassified. We follow industry best practices in data handling and IT security. Team members are eligible for Public Trust clearance, with policies aligned to NIST guidelines.

Quality Assurance

Defined internal quality control procedures hold deliverables at or above contract specifications. Structured review cycles, milestone-based delivery, and client-facing checkpoints are standard.

Insurance & Bonding

PILLAR maintains appropriate business liability insurance and can obtain performance or payment bonds as required for specific contract scopes. Documentation available upon request.

Disaster Response Registry

Listed in the SAM Disaster Response Registry, signaling readiness for rapid-deployment communications and creative services during emergencies.

Federal Point of Contact

Eddie Kaufholz

Founder & CEO, PILLAR Creative LLC

(202) 599-8089

eddie@pillargroup.co

Ready to discuss a project?

Mr. Kaufholz serves as the primary and authorized representative for all procurement-related matters. As founder and owner, he is empowered to respond quickly to technical questions, provide capability overviews, confirm teaming interest, and negotiate contract terms.

PILLAR is fully listed and searchable in the Dynamic Small Business Search (DSBS) by UEI or CAGE Code.